11 Psychological Tricks Used To Make You Buy MORE

According to a survey, only 5% of people have never felt guilty about buying something. The majority of us have regretted a purchase at some point in our lives. But consumers aren’t necessarily the ones to blame. Especially for impulse buys.

No, it’s really the marketers who play a huge role in selling products and services. The same marketers who constantly bombard consumers with advertisements and purchasing tactics, trying to get them to spend more money.

The same marketers who use psychological tricks and cognitive biases that The Success Bistro is going to show you in this video.

#1 Reduce the Left Digit By One

Our brains encode numbers really quickly, so a smaller first-digit number is enough to make the price seem a lot smaller than it actually is. Something that’s $2.99 seems a lot less than $3.00 when you go to the store.

#2 Choosing Numbers with Fewer Syllables

Even though people don’t normally say numbers or prices out loud, studies show that people perceive numbers that are phonetically shorter, or have fewer syllables, as being cheaper.