Psychology Hacks Used to Make You Spend More PART 2

According to a survey, only 5% of people have never felt guilty about buying something. The majority of us have regretted a purchase at some point in our lives. And a lot of this has to do with how marketers use psychological hacks and cognitive biases to make you do that.

This is another compilation of 13 psychological tricks marketers use to make you buy more.

#1 Touch and Mimicry

Studies show that a woman’s touch, like a gentle tap on the shoulder, will make customers feel more secure in spending money. Additionally, having a salesperson mimic or mirror your gestures will make you more willing to trust them.

#2 Odd-Even Pricing

Consumers are more likely to choose a price ending in an odd number that’s just below an even whole one. Like “$3.97”.

#3 Show Prices in Installments Rather Than a Total

Consumers tend to get anchored on smaller prices subconsciously, even if they know the total price. This is like going to a furniture store and being told “the dresser is $100, the bedframe is $150, and the mattress is only 125” instead of just being told, “your complete purchase is $275”.